Outcomes > Outputs
Data-driven
program development.
We help organizations design equitable programs using data that actually works.
Latest Projects
Designing programs
that solve real problems.
Erica Womack, Ph.D.
Founder & CEO of Idlewood & Company
My Experience
Made for Medicine
Director
2021-2024
OASIS STEM
Chief Operating Officer
2017-2021
Otterbein University
Associate Professor
2013-2017
Show all
At Idlewood & Company, our work begins and ends with people. We believe that communities don’t need saving—they need systems that truly see them, honor them, and are built with them in mind. Our role is to walk alongside organizations, helping them design programs that are thoughtful, human-centered, and grounded in what people actually experience every day.
We use data as a living, breathing resource—not just numbers on a dashboard, but a powerful storytelling instrument that reveals inequities, highlights possibility, and informs better decisions. Through careful listening, intentional design, and rigorous analysis, we help leaders reimagine what’s possible: programs that function with integrity, processes that honor humanity, and outcomes that create real, sustained change.
Innovation, for us, isn’t about chasing the newest thing. It’s about creating smarter, more just systems that work better for the people who rely on them the most.
-Dr. Erica Womack
Services that
supercharge your strategy.
Our tech stack
Miro
Framer
Clickup
Canva
Github
ChatGPT
Claude
Program & Systems Design
Data Strategy & Infrastructure
Equity & Impact Measurement
Implementation Support
Capacity Building
Web Apps
and Much More
How we work.
Data from day one.
Clear vision. Idlewood works alongside organizations to design data systems and programs that lead to equitable, measurable outcomes.
Discover
We start by listening—understanding your goals, constraints, and the communities you serve.
Deliver
You receive clear systems, usable insights, and documentation that supports real-world decision-making.
Partner with Idlewood
We're ready
Why Idlewood?
Work directly with a team that understands equity, implementation, and institutional realities.
Project-based Engagements
For organizations seeking focused support around a clearly defined initiative or challenge.
Data strategy & analytics infrastructure
Clear deliverables and timelines
Equity-focused measurement frameworks
Pilot programs & implementation support
Logic models & theory of change
Data strategy & analytics infrastructure
Fractional/Ongoing Partnership
For organizations that need sustained support across data strategy, program design, and impact measurement.
Data audits & evaluation design
Capacity building & knowledge transfer
Dashboards and indicators
Flexible scope and timelines
Your questions
answered.
01
What does Idlewood actually do?
Idlewood partners with organizations to design programs, data systems, and evaluation frameworks that support equitable decision-making. We help clients move from fragmented data and unclear goals to aligned strategies, usable tools, and measurable outcomes—without losing sight of the people behind the data.
02
Who do you typically work with?
We primarily work with large nonprofits, government agencies, and civic organizations that are navigating complexity—multiple stakeholders, equity mandates, and accountability requirements. Our partners are usually implementing or scaling programs and need data and systems that actually support the work on the ground.
03
How is Idlewood different from a traditional consulting firm?
We don’t just advise—we build alongside you. Idlewood embeds into your work, co-designs solutions, and prioritizes knowledge transfer so your team is stronger after we leave. Our focus is on practical systems, not polished reports that sit on a shelf.
04
What does a partnership with Idlewood look like?
Partnerships typically begin with a discovery phase to understand your context and goals, followed by a co-design process that may include data audits, program frameworks, dashboards, or evaluation tools. We work collaboratively, with clear milestones and ongoing communication, adapting as your needs evolve.
05
How do you approach equity in your work?
Equity is not an add-on—it’s foundational. We help organizations define what equity means_toggle and then design data, programs, and measurements that reflect that commitment. This includes disaggregated analysis, community-informed indicators, and systems that surface—not hide—inequities.
