Outcomes > Outputs
Data-driven
program development.
We help organizations design equitable programs using data that actually works.
Latest Projects
Latest Projects
A Few of Our Trusted Partners
We work with mission-driven organizations committed to building equitable systems that last.
A Few of Our Trusted Partners
We work with mission-driven organizations committed to building equitable systems that last.
A Few of Our Trusted Partners
We work with mission-driven organizations committed to building equitable systems that last.
A Few of Our Trusted Partners
We work with mission-driven organizations committed to building equitable systems that last.
"Working with Idlewood & Company represents the power of partnership rooted in shared values and a genuine commitment to community. The Idlewood & Company team works with intention, integrity, and vision to turn bold ideas into meaningful action. Collaborations like this help strengthen our communities, expand opportunity, and ensure that the work we do truly meets people where they are."
Erica C. Crawley
Franklin County Commissioner
"Working with Idlewood & Company represents the power of partnership rooted in shared values and a genuine commitment to community. The Idlewood & Company team works with intention, integrity, and vision to turn bold ideas into meaningful action. Collaborations like this help strengthen our communities, expand opportunity, and ensure that the work we do truly meets people where they are."
Erica C. Crawley
Franklin County Commissioner
Designing programs
that solve real problems.
Erica Womack, Ph.D.
Founder & CEO of Idlewood & Company
My Experience
Made for Medicine
Director
2021-2024
OASIS STEM
Chief Operating Officer
2017-2021
Otterbein University
Associate Professor
2013-2017
Show all
Made for Medicine
Director
2021-2024
OASIS STEM
Chief Operating Officer
2017-2021
Otterbein University
Associate Professor
2013-2017
Show all
Made for Medicine
Director
2021-2024
OASIS STEM
Chief Operating Officer
2017-2021
Otterbein University
Associate Professor
2013-2017
Show all
At Idlewood & Company, our work begins and ends with people. We believe that communities don’t need saving—they need systems that truly see them, honor them, and are built with them in mind. Our role is to walk alongside organizations, helping them design programs that are thoughtful, human-centered, and grounded in what people actually experience every day.
We use data as a living, breathing resource—not just numbers on a dashboard, but a powerful storytelling instrument that reveals inequities, highlights possibility, and informs better decisions. Through careful listening, intentional design, and rigorous analysis, we help leaders reimagine what’s possible: programs that function with integrity, processes that honor humanity, and outcomes that create real, sustained change.
Innovation, for us, isn’t about chasing the newest thing. It’s about creating smarter, more just systems that work better for the people who rely on them the most.
-Dr. Erica Womack
The Amazing Team Behind Idlewood
Idlewood’s team brings together data, design, and equity expertise, working alongside partners to build systems that are practical, durable, and people-centered.
Maurice Womack
Chief Consultant
Dr. Heather Hill
Sr. Consultant
Nathan Lieberman
Software Engineer & Data Analyst
Brenden Drinkard-McFarland
Engineer & Data Analyst
The Amazing Team Behind Idlewood
Idlewood’s team brings together data, design, and equity expertise, working alongside partners to build systems that are practical, durable, and people-centered.
Maurice Womack
Chief Consultant
Dr. Heather Hill
Sr. Consultant
Nathan Lieberman
Software Engineer & Data Analyst
Brenden Drinkard-McFarland
Engineer & Data Analyst
The Amazing Team Behind Idlewood
Idlewood’s team brings together data, design, and equity expertise, working alongside partners to build systems that are practical, durable, and people-centered.
Maurice Womack
Chief Consultant
Dr. Heather Hill
Sr. Consultant
Nathan Lieberman
Software Engineer & Data Analyst
Brenden Drinkard-McFarland
Engineer & Data Analyst
The Amazing Team Behind Idlewood
Idlewood’s team brings together data, design, and equity expertise, working alongside partners to build systems that are practical, durable, and people-centered.
Maurice Womack
Chief Consultant
Dr. Heather Hill
Sr. Consultant
Nathan Lieberman
Software Engineer & Data Analyst
Brenden Drinkard-McFarland
Engineer & Data Analyst
Services that
supercharge your strategy.
Our tech stack
Figma
Framer
Webflow
Rive
Blender
Trello
ChatGPT
Claude
Program & Systems Design
Data Strategy & Infrastructure
Equity & Impact Measurement
Implementation Support
Capacity Building
Web Apps
and Much More
How we work.
Data from day one.
Clear vision. Idlewood works alongside organizations to design data systems and programs that lead to equitable, measurable outcomes.
Discover
We start by listening—understanding your goals, constraints, and the communities you serve.
Discover
We start by listening—understanding your goals, constraints, and the communities you serve.
Discover
We start by listening—understanding your goals, constraints, and the communities you serve.
Design
We co-create data infrastructure, program frameworks, and evaluation tools that fit your context.
Design
We co-create data infrastructure,program frameworks, and evaluation tools that fit your context.
Design
We co-create data infrastructure, program frameworks, and evaluation tools that fit your context.
Deliver
You receive clear systems, usable insights, and documentation that supports real-world decision-making.
Deliver
You receive clear systems, usable insights, and documentation that supports real-world decision-making.
Deliver
You receive clear systems, usable insights, and documentation that supports real-world decision-making.
Partner with Idlewood
Embedded data and program design for organizations building systems that last.
Subscription design services for brands who move fast.
Subscription design services for brands who move fast.
We're ready
Why Idlewood?
Work directly with a team that understands equity, implementation, and institutional realities.
Project-based Engagements
For organizations seeking focused support around a clearly defined initiative or challenge.
Data strategy & analytics infrastructure
Data strategy & analytics infrastructure
Data strategy & analytics infrastructure
Clear deliverables and timelines
Clear deliverables and timelines
Clear deliverables and timelines
Equity-focused measurement frameworks
Equity-focused measurement frameworks
Equity-focused measurement frameworks
Pilot programs & implementation support
Pilot programs & implementation support
Pilot programs & implementation support
Logic models & theory of change
Logic models & theory of change
Logic models & theory of change
Data strategy & analytics infrastructure
Data strategy & analytics infrastructure
Data strategy & analytics infrastructure
Fractional/Ongoing Partnership
For organizations that need sustained support across data strategy, program design, and impact measurement.
Data audits & evaluation design
Data audits & evaluation design
Data audits & evaluation design
Data audits & evaluation design
Capacity building & knowledge transfer
Capacity building & knowledge transfer
Capacity building & knowledge transfer
Capacity building & knowledge transfer
Dashboards and indicators
Dashboards and indicators
Dashboards and indicators
Dashboards and indicators
Flexible scope and timelines
Flexible scope and timelines
Flexible scope and timelines
Flexible scope and timelines
What our clients
have to say.
LC Johnson
Zora's House
PJ Gamble
Franklin County
Brittany Jackson
Future Ready Five
"Dr. Erica Womack was an incredible partner as we developed Zora’s House’s first formal Theory of Change. Our work centers outcomes that are often considered “intangible”—belonging, community, self-efficacy—and Dr. Erica brought both rigor and care to helping us build a clear framework that captures the depth of our impact in a way that is both measurable and true to our values. From her thoughtful proposal to her facilitation, timelines, and deliverables, she was an exceptional communicator and consummate professional. I would wholeheartedly recommend Dr. Erica to any organization looking to articulate nuanced, human-centered impact with clarity and integrity."
What our clients
have to say.
LC Johnson
Zora's House
PJ Gamble
Franklin County
Brittany Jackson
Future Ready Five
"Dr. Erica Womack was an incredible partner as we developed Zora’s House’s first formal Theory of Change. Our work centers outcomes that are often considered “intangible”—belonging, community, self-efficacy—and Dr. Erica brought both rigor and care to helping us build a clear framework that captures the depth of our impact in a way that is both measurable and true to our values. From her thoughtful proposal to her facilitation, timelines, and deliverables, she was an exceptional communicator and consummate professional. I would wholeheartedly recommend Dr. Erica to any organization looking to articulate nuanced, human-centered impact with clarity and integrity."
What our clients
have to say.
LC Johnson
Zora's House
PJ Gamble
Franklin County
Brittany Jackson
Future Ready Five
"Dr. Erica Womack was an incredible partner as we developed Zora’s House’s first formal Theory of Change. Our work centers outcomes that are often considered “intangible”—belonging, community, self-efficacy—and Dr. Erica brought both rigor and care to helping us build a clear framework that captures the depth of our impact in a way that is both measurable and true to our values. From her thoughtful proposal to her facilitation, timelines, and deliverables, she was an exceptional communicator and consummate professional. I would wholeheartedly recommend Dr. Erica to any organization looking to articulate nuanced, human-centered impact with clarity and integrity."
What our clients
have to say.
LC Johnson
Zora's House
PJ Gamble
Franklin County
Brittany Jackson
Future Ready Five
"Dr. Erica Womack was an incredible partner as we developed Zora’s House’s first formal Theory of Change. Our work centers outcomes that are often considered “intangible”—belonging, community, self-efficacy—and Dr. Erica brought both rigor and care to helping us build a clear framework that captures the depth of our impact in a way that is both measurable and true to our values. From her thoughtful proposal to her facilitation, timelines, and deliverables, she was an exceptional communicator and consummate professional. I would wholeheartedly recommend Dr. Erica to any organization looking to articulate nuanced, human-centered impact with clarity and integrity."
Your questions
answered.
01
What does Idlewood actually do?
Idlewood partners with organizations to design programs, data systems, and evaluation frameworks that support equitable decision-making. We help clients move from fragmented data and unclear goals to aligned strategies, usable tools, and measurable outcomes—without losing sight of the people behind the data.
02
Who do you typically work with?
We primarily work with large nonprofits, government agencies, and civic organizations that are navigating complexity—multiple stakeholders, equity mandates, and accountability requirements. Our partners are usually implementing or scaling programs and need data and systems that actually support the work on the ground.
03
How is Idlewood different from a traditional consulting firm?
We don’t just advise—we build alongside you. Idlewood embeds into your work, co-designs solutions, and prioritizes knowledge transfer so your team is stronger after we leave. Our focus is on practical systems, not polished reports that sit on a shelf.
04
What does a partnership with Idlewood look like?
Partnerships typically begin with a discovery phase to understand your context and goals, followed by a co-design process that may include data audits, program frameworks, dashboards, or evaluation tools. We work collaboratively, with clear milestones and ongoing communication, adapting as your needs evolve.
05
How do you approach equity in your work?
Equity is not an add-on—it’s foundational. We help organizations define what equity means_toggle and then design data, programs, and measurements that reflect that commitment. This includes disaggregated analysis, community-informed indicators, and systems that surface—not hide—inequities.
01
What does Idlewood actually do?
Idlewood partners with organizations to design programs, data systems, and evaluation frameworks that support equitable decision-making. We help clients move from fragmented data and unclear goals to aligned strategies, usable tools, and measurable outcomes—without losing sight of the people behind the data.
02
Who do you typically work with?
We primarily work with large nonprofits, government agencies, and civic organizations that are navigating complexity—multiple stakeholders, equity mandates, and accountability requirements. Our partners are usually implementing or scaling programs and need data and systems that actually support the work on the ground.
03
How is Idlewood different from a traditional consulting firm?
We don’t just advise—we build alongside you. Idlewood embeds into your work, co-designs solutions, and prioritizes knowledge transfer so your team is stronger after we leave. Our focus is on practical systems, not polished reports that sit on a shelf.
04
What does a partnership with Idlewood look like?
Partnerships typically begin with a discovery phase to understand your context and goals, followed by a co-design process that may include data audits, program frameworks, dashboards, or evaluation tools. We work collaboratively, with clear milestones and ongoing communication, adapting as your needs evolve.
05
How do you approach equity in your work?
Equity is not an add-on—it’s foundational. We help organizations define what equity means_toggle and then design data, programs, and measurements that reflect that commitment. This includes disaggregated analysis, community-informed indicators, and systems that surface—not hide—inequities.
01
What does Idlewood actually do?
Idlewood partners with organizations to design programs, data systems, and evaluation frameworks that support equitable decision-making. We help clients move from fragmented data and unclear goals to aligned strategies, usable tools, and measurable outcomes—without losing sight of the people behind the data.
02
Who do you typically work with?
We primarily work with large nonprofits, government agencies, and civic organizations that are navigating complexity—multiple stakeholders, equity mandates, and accountability requirements. Our partners are usually implementing or scaling programs and need data and systems that actually support the work on the ground.
03
How is Idlewood different from a traditional consulting firm?
We don’t just advise—we build alongside you. Idlewood embeds into your work, co-designs solutions, and prioritizes knowledge transfer so your team is stronger after we leave. Our focus is on practical systems, not polished reports that sit on a shelf.
04
What does a partnership with Idlewood look like?
Partnerships typically begin with a discovery phase to understand your context and goals, followed by a co-design process that may include data audits, program frameworks, dashboards, or evaluation tools. We work collaboratively, with clear milestones and ongoing communication, adapting as your needs evolve.
05
How do you approach equity in your work?
Equity is not an add-on—it’s foundational. We help organizations define what equity means_toggle and then design data, programs, and measurements that reflect that commitment. This includes disaggregated analysis, community-informed indicators, and systems that surface—not hide—inequities.
Still not sure?
Book a free discovery call.
Still not sure?
Book a free discovery call.
Still not sure?
Book a free discovery call.
Learn more about how I work and how I can help you and your business take the next step.
Learn more about how I work and how I can help you and your business take the next step.
Learn more about how I work and how I can help you and your business take the next step.